Surfrider Magazine Ad
Surfrider Sushi Detail
Surfrider Magazine Ad 2
Surfrider Magazine Ad 2 Detail

Surfrider Ban the Bag

The world’s oceans are quickly becoming vast, watery garbage dumpsters. The first to suffer: the marine life and sea birds that call them home. Pollinate worked with the national and local chapters of Surfrider to create awareness of this alarming problem and the impact it will have on all of us – animal and human alike.

Case Study Surfrider Making

The making of

Plastic Bag Sushi.

Laika House is one of the leading animation studios in America. Among their many talents: making the imagined look real. Pollinate partnered with Laika to create one of the hero photographs for the campaign. Using a pile of ordinary household trash, Laika’s model makers crafted a prop that illustrated the problem in a simple, singular way.

Case Study Surfrider Midway

Midway Atoll:

Microcosm of a global crisis.

While researching the problem, we came across a series of stunning photographs by photojournalist Chris Jordan. Chris had traveled to Midway, a remote atoll in the middle of the Pacific Ocean, more than 2000 miles from the nearest continent. What he found was appalling: thousands of albatrosses choked to death by plastic waste. Chris generously agreed to let us use some of his powerful images.

Read more about his project here: