SPECTRUM CUSTOMIZER BRAND REFRESH
SPECTRUM BRAND REFRESH
As a 3-D customization platform, Spectrum allows brands to offer easy, accurate product customization in their own e-commerce environment — and integrates directly with factories to make the production of personalized skus a smooth process. However. Spectrum’s identity needed to catch up to its current offerings, especially as it’s grown into a global leading SaaS business. It was time for a strategic redefinition of the Spectrum brand to better reflect its current identity, and stand apart in a crowded SaaS space.
We started with an extensive competitor audit to get a lay of the land, which informed our evolution of the Spectrum brand. We matured design, colors and tone to better convey that Spectrum is hands-on and approachable — not to mention creative and tech-forward.
Over time, Spectrum’s website (old site pictured to the left) became a junk drawer of new features, losing sight of the original intended UX. They were wasting valuable sales space, and needed help getting attention from the executive audience they were pursuing.
With thoughtful and modern UX and UI design, we put the focus back on creating a sales tool by interviewing key stakeholders, up-leveling the info B2B executives seek, and putting “Request a Demo” CTA front and center. Hyper-realistic 3D product renderings at dynamic angles in the new color palette did double duty: we drove home Spectrum’s stellar 3D capabilities, and reinforced the brand color story. We developed the site in WordPress, an intuitive CMS that will be easy for their marketing team to update in the future.
The website isn’t the only thing we refreshed. We ensured all Spectrum assets, from sales sheets, door signage and tradeshow booths, to brochures, social posts, email templates, client portals and more were updated to reflect the new look and feel.
100% increase
in "Request a demo" click YOY since the website upgrade.
Uncle Nearest | Brand Launch Campaign
A legacy, served neat.
Creative
Dev
Digital
Media
Video
Hidden deep within the hills above Lynchburg, Tennessee, was a story waiting to be told — and a whiskey to be discovered.
When Uncle Nearest premium whiskey approached Pollinate, asking if we could deliver a launch campaign defining its unique position in the land of distinctive high-end whiskeys … well, there was no way we could say no. The story was and is riveting, and with one taste, you knew: the whiskey had legs. Award-winning legs.
In a category where drinkers value authenticity, we launched this ultra-premium brand in a way that was true to the man, his incredible story — and his legendary whiskey-making skills.
After more than 150 years, it came to light that a formerly enslaved man named Nathan “Nearest” Green was the first master distiller for a certain local whiskey salesman whose name we can’t use. (Hint: It rhymes with Zack Janiel’s.) Uncle Nearest, as he was known, is believed to have perfected the charcoal-filtering process and many of the techniques still followed today.
One for the books
Step one: a launch strategy. And that was simple: With an irreplaceable spot in history, Uncle Nearest’s story needed to be told. So, we wrote a limited-edition book, which then became the thread tying all of the deliverables together, with the first edition ending up where it belongs: in the Smithsonian.
For our media approach, we focused on raising awareness in key markets (Louisville, Chattanooga, Memphis, Knoxville, Portland, and Nashville) to drive product demand with our core audience and spur sales at liquor stores, bars, and restaurants.
38.4m
impressions
177.5k
site visitors across all markets
34%
increase in site visitors
