Lululemon is a legendary pioneer of athleisure–creating functional, innovative, and stylish athletic apparel and accessories. And the next horizon on their trek of innovation? Personalization, the lululemon way.

While our sister company Spectrum created a bespoke customizer for their website, Pollinate was tasked with creating the ecomm microsite and integrating the customizer. It needed to be not only functional, but aesthetically in line with the rest of lululemon’s online shopping experience.

The result? A minimalistic, seamlessly integrated Shopify site that bridged the gap between looks and functionality–just like lululemon’s iconic apparel.