We build brand fanatics.
Consumers and customers? In THIS economy? Nah. You want wildly devoted, obsessively engaged people who love brands, and love shouting them out even more.
You know who likes to talk?
brand fan atics
Brand fanatics are 75% more likely to share a great brand experience with others.
That’s important in the age of Yelp, where simple word of mouth drives over $6 trillion in annual consumer spending.
Source: Neilsen, CMO magazine