Specialized has always been a company made for riders, by riders. So when it came time to offer personalized water bottles, it made sense for our team to build a site that truly lets users take the wheel– er, handlebars– of customization.


Go With the Flow

In 2024, Pollinate built and launched Specialized’s new Bottle Customizer Shopify site, offering more robust, real-time customization and a smooth, easy ordering process. Plus, the integration of a Shopify-compatible proofing app gives customers the opportunity to review and either approve or reject their final design before print production begins.

Custom Integration

Seamless integration with our sister company Spectrum means users get to visualize their unique designs in striking 3D before checking out. Additionally, our team closely collaborated with Specialized’s IT team to enable integration with internal systems. 

Accessibility is Key

ADA compliance was of utmost importance to both Pollinate and Specialized–so we leveraged AccessiBe on the Shopify site, allowing users to customize their site experience to best fit their needs.