SPECTRUM CUSTOMIZER BRAND REFRESH
SPECTRUM BRAND REFRESH
As a 3-D customization platform, Spectrum allows brands to offer easy, accurate product customization in their own e-commerce environment — and integrates directly with factories to make the production of personalized skus a smooth process. However. Spectrum’s identity needed to catch up to its current offerings, especially as it’s grown into a global leading SaaS business. It was time for a strategic redefinition of the Spectrum brand to better reflect its current identity, and stand apart in a crowded SaaS space.
We started with an extensive competitor audit to get a lay of the land, which informed our evolution of the Spectrum brand. We matured design, colors and tone to better convey that Spectrum is hands-on and approachable — not to mention creative and tech-forward.
Over time, Spectrum’s website (old site pictured to the left) became a junk drawer of new features, losing sight of the original intended UX. They were wasting valuable sales space, and needed help getting attention from the executive audience they were pursuing.
With thoughtful and modern UX and UI design, we put the focus back on creating a sales tool by interviewing key stakeholders, up-leveling the info B2B executives seek, and putting “Request a Demo” CTA front and center. Hyper-realistic 3D product renderings at dynamic angles in the new color palette did double duty: we drove home Spectrum’s stellar 3D capabilities, and reinforced the brand color story. We developed the site in WordPress, an intuitive CMS that will be easy for their marketing team to update in the future.
The website isn’t the only thing we refreshed. We ensured all Spectrum assets, from sales sheets, door signage and tradeshow booths, to brochures, social posts, email templates, client portals and more were updated to reflect the new look and feel.
100% increase
in "Request a demo" click YOY since the website upgrade.
