Defining Your Brand

At Pollinate, we help retailers not just survive, but thrive during periods of economic uncertainty. Founded in 2008 during The Great Recession, we have a proven track record of helping brands build lasting customer loyalty while increasing sales, especially when competition is tough.

The brands best positioned to weather market conditions—of any kind—are the ones who ask themselves, “What’s next? How can we differentiate ourselves?” That’s why Pollinate’s core tenets are curiosity and adaptability—because defining your brand in a shifting economic climate requires constant evaluation.

Time to Soar

Using a SOAR (Strengths, Opportunities, Aspirations, Results) analysis to define your position allows us to focus on new avenues of thought that could help your business adapt to the upcoming economic uncertainties.

Unlike a SWOT analysis which uses Opportunities and Threats, a SOAR analysis uses Aspirations and Results. This positive sentiment shifts the discussion to what’s going well, areas for growth, building out long-term goals, and setting KPIs that will track your progress toward those goals.

Maintaining a long-term mindset as you define your brand builds resilience against what the market may throw at you. Like, for example, a pandemic. Has your business evolved since 2020? Of course it has—because a brand shouldn’t stay idle. The truth is, the retail landscape is ever-shifting; a “set it and forget it” attitude won’t allow for flexibility in the face of varying marketing conditions.

Using a SOAR (Strengths, Opportunities, Aspirations, Results) analysis to define your position allows us to focus on new avenues of thought that could help your business adapt to the upcoming economic uncertainties.

Unlike a SWOT analysis which uses Opportunities and Threats, a SOAR analysis uses Aspirations and Results. This positive sentiment shifts the discussion to what’s going well, areas for growth, building out long-term goals, and setting KPIs that will track your progress toward those goals.

The best brands ask themselves, “What’s next? How can we differentiate ourselves?”

Pollinate specializes in collaborating with brands to navigate the changing retail landscape. A well defined brand builds consumer confidence, which assists with customer acquisition and retention.