Portland’s cult-favorite grocery store, New Seasons Market, asked us to tackle their summer campaign, welcoming back the colorful bounty of deliciousness arriving alongside the warmer months. We developed a bright, attention-grabbing campaign across a host of print and digital media, highlighting the sheer joy of summer food.
If you live in the Pacific Northwest, you know: when the summer sun comes back, it feels like being reunited with a long lost friend. The central idea for this concept leaned into that welcoming feel with a warm, cheeky greeting set in a soft, sunshiney wordmark.
A moveable feast
Come late May, the Pacific Northwest is heavy with anticipation for the bright, distinctive flavor of summer cuisine. To capture the imagination, our creative let the food shine, using a library of high quality photography paired with vibrant colors and textures.
We focused our efforts on a cost-effective solution that effectively engaged targets, with ongoing optimization throughout the flight. The bright, attention-grabbing creative paired with out-of-home locations within spitting distance of a store made for a significant increase in foot traffic and sales.