Portland’s cult-favorite grocery store, New Seasons Market, asked us to tackle their summer campaign, welcoming back the colorful bounty of deliciousness arriving alongside the warmer months. We developed a bright, attention-grabbing campaign across a host of print and digital media, highlighting the sheer joy of summer food.

If you live in the Pacific Northwest, you know: when the summer sun comes back, it feels like being reunited with a long lost friend. The central idea for this concept leaned into that welcoming feel with a warm, cheeky greeting set in a soft, sunshiney wordmark.

New Seasons logo animated gif that says

A moveable feast

Come late May, the Pacific Northwest is heavy with anticipation for the bright, distinctive flavor of summer cuisine. To capture the imagination, our creative let the food shine, using a library of high quality photography paired with vibrant colors and textures.

Spread of assorted foods for the New Seasons Hello, Sunshine Campaign
Media Approach

We focused our efforts on a cost-effective solution that effectively engaged targets, with ongoing optimization throughout the flight. The bright, attention-grabbing creative paired with out-of-home locations within spitting distance of a store made for a significant increase in foot traffic and sales.

Woman in shopping cart full of produce
New Seasons wall ads with watermelon and grilling food off of Division street for the
New Seasons paper shopping bag with strawberry and sunbursts for the
New Seasons Bus Wrap with strawberry and sun bursts
New Seasons Magazine Ad with the text Hello, Sunshine and a bunch of colorful food off the grill
New Seasons Bus Shelter with images of food for Hello, Sunshine campaign