Scratch-it tickets are Oregon Lottery’s holiday hit—so we created a product campaign as familiar, exciting, and fun as opening a gift on Christmas morning. We focused on the folks who are a big question mark on your holiday gift list. The answer? Everybody loves a Scratch-it, even your weird neighbor!
Our wordmark needed to give warm and fuzzy feelings, without immediately invoking a specific holiday. So we focused on a joyful font and rich, bright tones that eventually ended up influencing the sets in our commercials.
![Oregon Lottery Holiday Scratch-it Logo animated](https://pollinate.com/wp-content/uploads/2022/04/OL_SI_Logo_Animation.gif)
Art Direction
We had a lot of characters to introduce in a short amount of time. Each imagined Scratch-it recipient was paired with a color-coordinated set rich in textures, populated by holiday items specific to their personality. Peep the cat portrait produced by our very own art department.
![Still from Oregon Lottery Holiday Scratch-it Commercial 2](https://pollinate.com/wp-content/uploads/2022/04/OL_SI_AD_2.png)
![Still from Oregon Lottery Holiday Scratch-it Commercial 3](https://pollinate.com/wp-content/uploads/2022/04/OL_SI_AD_3.png)
![Still from Oregon Lottery Holiday Scratch-it Commercial](https://pollinate.com/wp-content/uploads/2022/04/OL_SI_AD_1.png)
![Still from Oregon Lottery Holiday Scratch-it Commercial 4](https://pollinate.com/wp-content/uploads/2022/04/OL_SI_AD_4.png)
![Still from Oregon Lottery Holiday Scratch-it Commercial 5](https://pollinate.com/wp-content/uploads/2022/04/OL_SI_AD_5.png)
![Oregon Lottery Holiday Scratch-it Landing Page](https://pollinate.com/wp-content/uploads/2022/04/OL_SI_Landing_Page-scaled.jpg)
Big holiday spending means a big holiday media campaign. Across a strategic mix of traditional and digital media channels, we served 42+ million impressions and YOY helped increase Scratch-its interest with younger consumers.
![Oregon Lottery Scratch-it Ad Animation](https://pollinate.com/wp-content/uploads/2022/04/OR_SE_Media.gif)