CHALLENGE
With the COVID-19 emergency declaration and stay at home orders in effect, Portland officials noted a 27% rise in domestic violence calls in March 2020 compared to March 2019.
Formerly the Portland Women’s Crisis Line, Call to Safety is a social service agency and social change organization dedicated to supporting individuals of all genders who experience domestic and sexual violence. They serve Portland and beyond, supporting callers across Oregon and Washington with a 24/7 crisis line, sexual assault services, follow-up advocacy, and community outreach and education.
Results
We worked closely with Call to Safety’s team to ensure our campaign creative was impactful and informative, without being triggering, and produced radio, TV, digital, social and print ads.
Additionally, we worked with El Programa’s UNICA program to produce Spanish-language versions of our radio and TV ads, directing to their bilingual crisis line.
Meanwhile our media team worked to secure donated inventory from Willamette Week, Portland Monthly, The Oregonian and local TV and radio stations, to ensure we’d reach as many community members as possible.
