What do you do when you’re in the seventh year of being the agency of record for the country’s biggest foodie event? You bring in a fresh viewpoint — especially since this was the festival’s largest and most ambitious to date. Feast’s popularity and differentiation was grounded in its iconic locale – incredibly fresh and innovative fine dining paired with Portland’s vibrant eccentricity.


With “Feast your Face,” Pollinate brought in a warm color palette and understated typography juxtaposed with layered food illustration and quirky collage elements. This became a creative toolkit that drove visual identity across placements.


Ultimate ‘grammability

With social activation at top of mind, we developed a system of vibrant, playful illustrations and collage elements that serve as the visual anchor of this year’s look and feel across all touchpoints, but most notably: Giphy stickers for Instagram stories (search feast2019 under stickers to use them yourself).

gifs of feast your face 2019
gif of a mouth biting a donut
feast magazine mockup
thin social banner of feast your face
gif created for the feast email list
Event ID Branding

Unique to the Feast brand identity is a series of events that are rebranded and updated yearly. Pollinate has always been at the center of creating these identities — applying color treatments, font selections and a set of original icons for each event, along with a brand guide for each event.

the big feast

“If your site goes down on ticket launch day, you can punch me in the face.”

Ben Waldron

Our dev team created a proprietary plug-in that decoupled the front-end from WordPress, so that the site could be hosted in the cloud to handle large amounts of traffic – like the kind that happens when tickets go on sale for an internationally beloved food event. The site experienced its highest volume of visitors in the first 5 minutes, and sold out in a record 1.5 hours. The site did not go down. And Ben’s face remains as beautiful as ever.

Paid media placements contributed to a +424% campaign ROI. During the campaign flight, on-site metrics increased YOY, including an increase in users, time on site and pages per session. 1.52% overall campaign CTR 9-3x above the industry benchmark).

feast media placements graph

+424%

campaign ROI

1.52%

overall campaign CTR

3x

above industry standard