FEAST | launch campaign

Peak foodie content

Creative

Media

Branding

Dev

Header collage of assets for the Feast portland event

What do you do when you’re in the seventh year of being the agency of record for the country’s biggest foodie event? You bring in a fresh viewpoint — especially since this was the festival’s largest and most ambitious to date. Feast’s popularity and differentiation was grounded in its iconic locale – incredibly fresh and innovative fine dining paired with Portland’s vibrant eccentricity.

With “Feast your Face,” Pollinate brought in a warm color palette and understated typography juxtaposed with layered food illustration and quirky collage elements. This became a creative toolkit that drove visual identity across placements.

Ultimate ‘grammability

With social activation at top of mind, we developed a system of vibrant, playful illustrations and collage elements that serve as the visual anchor of this year’s look and feel across all touchpoints, but most notably: Giphy stickers for Instagram stories (search feast2019 under stickers to use them yourself).

All of the gifts for the Feast your Face campaign - which shows illustrations of an ice cream cone, blue heart pulsing, the test yes yes yes yes animating, lips drinking from a cartoon wineglass, lips eating a cartoon tapas, a spinning donut and more
Behind the scenes footage of filming the live action images of lips to be used in the Feast Your Face campaign. Shows a close up of a woman eating a cookie along with an image of two people standing behind a camera as she eats the cookie and the final product which is a gif of her lips eating a cartoon donut
Feast Your Face national print ad in Bon Appetite managzie, ad is light pink with lips eating cartoon food including a taco, donut, wine glass, shrimp toast and the text
thin social banner of Feast your Face camapign. it is light pink with an image of lips drinking a cartoon wine, an illustration of shrimp on toast and an apple
Feast your Face campaign asset that is light pink with an image of lips drinking from a cartoon wine glass, ice cream cone, shrimp toast and apple illustrations. It reads
Feast Your Face phone mockup of social placement A man and woman sitting at a table biting into corn on the cob with a gif of a blue heart pulsing over the woman's head Rooftop photo of the the Feast Night Market event at night with tents lit up and a view of the Tillicum bridge and the Willamette River. A cartoon image of a flying shrimp rolls through the sky Gregory Gourdet in a denim vest, gold chains and I heart NY teeshirt pulling pastries out of an oven at the East Coast vs West Coast Feast event. A cartoon heart pulses from his heart on his t-shirt Thin crackers overs in a delicious looking white spread and purple flowers with a hand grabbing at the food to taste
Event ID Branding

Unique to the Feast brand identity is a series of events that are rebranded and updated yearly. Pollinate has always been at the center of creating these identities — applying color treatments, font selections and a set of original icons for each event, along with a brand guide for each event.

the big feast
Feast Brunch Village event ID in front of an image of a breakfast pastry Feast Drink Tank Event ID written out with presented by Imbibe tag. Illustration is in front of an image of colorful cocktails on a table Feast East Coast vs West Coast Event ID written out with arrows. Includes illustrations people three people dancing Feast Fun Size Events ID written out in blue and pink in front of an image of an outdoor event Feast Night Market eventID with illustrated depiction of neon sign saying Night market in front of an image of noodles Feast even ID for Smoked 2019, with colorful red depiction of steak in front of mount hood

“If your site goes down on ticket launch day, you can punch me in the face.”

Ben Waldron

Our dev team created a proprietary plug-in that decoupled the front-end from WordPress, so that the site could be hosted in the cloud to handle large amounts of traffic – like the kind that happens when tickets go on sale for an internationally beloved food event. The site experienced its highest volume of visitors in the first 5 minutes, and sold out in a record 1.5 hours. The site did not go down. And Ben’s face remains as beautiful as ever.

Paid media placements contributed to a +424% campaign ROI. During the campaign flight, on-site metrics increased YOY, including an increase in users, time on site and pages per session. 1.52% overall campaign CTR 9-3x above the industry benchmark).

feast media placements graph

+424%

campaign ROI

1.52%

overall campaign CTR

3x

above industry standard

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