What do you do when you’re in the seventh year of being the agency of record for the country’s biggest foodie event? You bring in a fresh viewpoint — especially since this was the festival’s largest and most ambitious to date. Feast’s popularity and differentiation was grounded in its iconic locale – incredibly fresh and innovative fine dining paired with Portland’s vibrant eccentricity.
With “Feast your Face,” Pollinate brought in a warm color palette and understated typography juxtaposed with layered food illustration and quirky collage elements. This became a creative toolkit that drove visual identity across placements.
With social activation at top of mind, we developed a system of vibrant, playful illustrations and collage elements that serve as the visual anchor of this year’s look and feel across all touchpoints, but most notably: Giphy stickers for Instagram stories (search feast2019 under stickers to use them yourself).
![All of the gifts for the Feast your Face campaign - which shows illustrations of an ice cream cone, blue heart pulsing, the test yes yes yes yes animating, lips drinking from a cartoon wineglass, lips eating a cartoon tapas, a spinning donut and more](https://pollinate.com/wp-content/uploads/2022/03/feast_gifs.gif)
![Behind the scenes footage of filming the live action images of lips to be used in the Feast Your Face campaign. Shows a close up of a woman eating a cookie along with an image of two people standing behind a camera as she eats the cookie and the final product which is a gif of her lips eating a cartoon donut](https://pollinate.com/wp-content/uploads/2022/03/Meg-Doughnut-Collage.gif)
![Feast Your Face national print ad in Bon Appetite managzie, ad is light pink with lips eating cartoon food including a taco, donut, wine glass, shrimp toast and the text](https://pollinate.com/wp-content/uploads/2022/03/FEAST_MAGAZINE-1.jpg)
![thin social banner of Feast your Face camapign. it is light pink with an image of lips drinking a cartoon wine, an illustration of shrimp on toast and an apple](https://pollinate.com/wp-content/uploads/2022/03/FEA-Giphy-1040x160-1.jpg)
![Feast your Face campaign asset that is light pink with an image of lips drinking from a cartoon wine glass, ice cream cone, shrimp toast and apple illustrations. It reads](https://pollinate.com/wp-content/uploads/2022/03/Email-Gif.gif)
![Feast Your Face phone mockup of social placement](https://pollinate.com/wp-content/uploads/2022/03/Carousel-Mockup.jpg)
![A man and woman sitting at a table biting into corn on the cob with a gif of a blue heart pulsing over the woman's head](https://pollinate.com/wp-content/uploads/2022/03/Feast-Carousel-Events-4_AdobeExpress.gif)
![Rooftop photo of the the Feast Night Market event at night with tents lit up and a view of the Tillicum bridge and the Willamette River. A cartoon image of a flying shrimp rolls through the sky](https://pollinate.com/wp-content/uploads/2022/03/Feast-Carousel-Events-3_AdobeExpress.gif)
![Gregory Gourdet in a denim vest, gold chains and I heart NY teeshirt pulling pastries out of an oven at the East Coast vs West Coast Feast event. A cartoon heart pulses from his heart on his t-shirt](https://pollinate.com/wp-content/uploads/2022/03/Feast-Carousel-Events-2_AdobeExpress.gif)
![Thin crackers overs in a delicious looking white spread and purple flowers with a hand grabbing at the food to taste](https://pollinate.com/wp-content/uploads/2022/03/Feast-Carousel-Events-1_AdobeExpress.gif)
Unique to the Feast brand identity is a series of events that are rebranded and updated yearly. Pollinate has always been at the center of creating these identities — applying color treatments, font selections and a set of original icons for each event, along with a brand guide for each event.
![the big feast](https://pollinate.com/wp-content/uploads/2022/03/feast-assets-eventbranding.jpg)
![Feast Brunch Village event ID in front of an image of a breakfast pastry](https://pollinate.com/wp-content/uploads/2022/03/composed-brunchvillage.png)
![Feast Drink Tank Event ID written out with presented by Imbibe tag. Illustration is in front of an image of colorful cocktails on a table](https://pollinate.com/wp-content/uploads/2022/03/composed-drinktank.png)
![Feast East Coast vs West Coast Event ID written out with arrows. Includes illustrations people three people dancing](https://pollinate.com/wp-content/uploads/2022/03/composed-ecvwc.png)
![Feast Fun Size Events ID written out in blue and pink in front of an image of an outdoor event](https://pollinate.com/wp-content/uploads/2022/03/composed-funsize.png)
![Feast Night Market eventID with illustrated depiction of neon sign saying Night market in front of an image of noodles](https://pollinate.com/wp-content/uploads/2022/03/composed-nightmarket.png)
![Feast even ID for Smoked 2019, with colorful red depiction of steak in front of mount hood](https://pollinate.com/wp-content/uploads/2022/03/composed-smoked.png)
“If your site goes down on ticket launch day, you can punch me in the face.”
Ben Waldron
Our dev team created a proprietary plug-in that decoupled the front-end from WordPress, so that the site could be hosted in the cloud to handle large amounts of traffic – like the kind that happens when tickets go on sale for an internationally beloved food event. The site experienced its highest volume of visitors in the first 5 minutes, and sold out in a record 1.5 hours. The site did not go down. And Ben’s face remains as beautiful as ever.
Paid media placements contributed to a +424% campaign ROI. During the campaign flight, on-site metrics increased YOY, including an increase in users, time on site and pages per session. 1.52% overall campaign CTR 9-3x above the industry benchmark).
![feast media placements graph](https://pollinate.com/wp-content/uploads/2022/03/feast-assets-graph.jpg)
+424%
campaign ROI
1.52%
overall campaign CTR
3x
above industry standard