Lululemon is a legendary pioneer of athleisure–creating functional, innovative, and stylish athletic apparel and accessories. And the next horizon on their trek of innovation? Personalization, the lululemon way.

While our sister company Spectrum created a bespoke customizer for their website, Pollinate was tasked with creating the ecomm microsite and integrating the customizer. It needed to be not only functional, but aesthetically in line with the rest of lululemon’s online shopping experience.

The result? A minimalistic, seamlessly integrated Shopify site that bridged the gap between looks and functionality–just like lululemon’s iconic apparel.

Oregon voters helped create the Oregon Lottery in 1984 as a way to help stimulate the economy and fund beneficiaries like State Parks and public schools. And for the first time in 15 years, Oregon Lottery was going to be launching a new game – Cash Pop! 

Cash Pop needed a simple, exciting introduction to the state, and the Oregon Lottery wanted this launch to feel fresh while still fitting within the larger brand. The result? Compelling creative, a seamless digital experience, and a best-in-class media campaign leveraging historical brand knowledge and market expertise–all leading to one of the most successful launches in Oregon Lottery history.

One thing about having both your media and development teams in-house? Quick resolutions. On teaser launch day for Cash Pop, our media team alerted the development team that the client-created vanity URL wasn’t working as expected. Dev leapt into action and had a new link to the media team in minutes. Zero downtime. Zero bad clicks on ads. That’s the power of seamless communication.

First Tech Federal Credit Union was built for tech workers by tech workers, and their current brand strategy focused on meeting their clientele where they were at: work. However, in the wake of the Silicon Valley Bank collapse and industry-wide layoffs, their already risk-averse clientele was feeling wary of financial institutions. First Tech needed to be seen as as trustworthy and safe – a safe harbor in the storm.

The solve? An uplifting and empathetic campaign that would position First Tech as the only financial partner that truly understands the reality of the tech industry.

The Museum of Pop Culture (MOPOP) in Seattle is the only museum solely dedicated to the world-shaping, constantly changing power of pop culture. But after a series of name changes and brand evolutions, visitors were left confused about what exactly goes on inside the iconic guitar-shaped building and why they should visit.

Our task? Help evolve MOPOP’s look and drive more visitors to the museum–but more importantly, make it clear what MOPOP is all about: connecting pop culture to the people who create it.

The Challenge

Distill an incredibly multi-faceted institution into one easily accessible campaign. Media and Creative teams collaborated to approach concepting with a segmented audience approach–telling the brand story in digestible pieces most compelling to each audience.

From there, Creative created a design system and tagline that felt specific to MOPOP, but modular enough to tell an evolving brand story and flex between audience priorities. With modularity, motion, and a CTA built in, ‘Get into it’ was the perfect balance of flexible and distinct. And better yet–the finished campaign won a Bronze Cascadia Creative Award for Brand Design!

Formerly the Portland Women’s Crisis Line, Call to Safety is a social service agency and social change organization dedicated to supporting individuals of all genders who experience domestic and sexual violence. They serve Portland and beyond, supporting callers across Oregon and Washington with a 24/7 crisis line, sexual assault services, follow-up advocacy, and community outreach and education.

Scratch-it tickets are Oregon Lottery’s holiday hit—so we created a product campaign as familiar, exciting, and fun as opening a gift on Christmas morning. We focused on the folks who are a big question mark on your holiday gift list. The answer? Everybody loves a Scratch-it, even your weird neighbor!

The Oregon Lottery has grown to be a significant part of the economy in Oregon, funneling billions of dollars into programs that Oregonians care about. When the gaming brand came to Pollinate, they were ready to tackle a huge job: create order, consistency and accessibility for their online presence, bringing forward a cohesive, mobile-first digital brand.

The result was a true agency-wide collaboration, with our Dev, UX, UI and Creative teams working together towards a common goal: Oregon Lottery’s first mobile app, and a brand new OregonLottery.org.

Ever wonder about your dog’s specific personality quirks? For example…why is my labrador retriever terrified of getting in the water? Great question. Wisdom Panel exists to answer these kinds of quandaries, with at-home DNA kits that reveal your dog’s genetic makeup, and help you better understand your dog. We were approached to raise awareness about the benefits of Dog DNA testing, along with push conversion with a fresh digital and social campaign that celebrates Wisdom Panel’s updated branding and messaging.

When Uncle Nearest premium whiskey approached Pollinate, asking if we could deliver a launch campaign defining its unique position in the land of distinctive high-end whiskeys … well, there was no way we could say no. The story was and is riveting, and with one taste, you knew: the whiskey had legs. Award-winning legs.

In a category where drinkers value authenticity, we launched this ultra-premium brand in a way that was true to the man, his incredible story — and his legendary whiskey-making skills.

We get why student loans aren’t fun to think about—the phrase ‘repayment’ sends a shiver down the spine of anyone who has them. So it makes sense that most people don’t want to think about refinancing those loans, even if it’ll save them money in the long run. When First Tech Federal Credit Union tasked Pollinate with creating an engaging campaign for their student loan refinancing, we met the challenge by focusing on the expert help and repayment flexibility First Tech offers and, with our in-house production team, created two highly memorable (and humorous) spots.