Oregon Lottery | Seasonal Campaign
‘Tis the season
Scratch-it tickets are Oregon Lottery’s holiday hit—so we created a product campaign as familiar, exciting, and fun as opening a gift on Christmas morning. We focused on the folks who are a big question mark on your holiday gift list. The answer? Everybody loves a Scratch-it, even your weird neighbor!
Our wordmark needed to give warm and fuzzy feelings, without immediately invoking a specific holiday. So we focused on a joyful font and rich, bright tones that eventually ended up influencing the sets in our commercials.
We had a lot of characters to introduce in a short amount of time. Each imagined Scratch-it recipient was paired with a color-coordinated set rich in textures, populated by holiday items specific to their personality. Peep the cat portrait produced by our very own art department.
Big holiday spending means a big holiday media campaign. Across a strategic mix of traditional and digital media channels, we served 42+ million impressions and YOY helped increase Scratch-its interest with younger consumers.
Wisdom Panel | Soul Mutt Campaign
Why do we love dogs?
Ever wonder about your dog’s specific personality quirks? For example…why is my labrador retriever terrified of getting in the water? Great question. Wisdom Panel exists to answer these kinds of quandaries, with at-home DNA kits that reveal your dog’s genetic makeup, and help you better understand your dog. We were approached to raise awareness about the benefits of Dog DNA testing, along with push conversion with a fresh digital and social campaign that celebrates Wisdom Panel’s updated branding and messaging.
First priorities were a fresh brand awareness spot, and an engaging how-to. Taking note of their logo styling, we knew we had to make this tactile. So we partnered with David Emmitt to transform these spots into paper-folding stop motion animations.
The best way to capture the authentic connection was with User generated Content. Pollinate worked with Wisdom Panel to email their CRM database, asking for users to submit photos on Instagram with the hashtag #MySoulMutt. The result? An asset library grounded in authenticity.
Uncle Nearest | launch campaign
A legacy, served neat.
Hidden deep within the hills above Lynchburg, Tennessee, was a story waiting to be told — and a whiskey to be discovered.
When Uncle Nearest premium whiskey approached Pollinate, asking if we could deliver a launch campaign defining its unique position in the land of distinctive high-end whiskeys … well, there was no way we could say no. The story was and is riveting, and with one taste, you knew: the whiskey had legs. Award-winning legs.
In a category where drinkers value authenticity, we launched this ultra-premium brand in a way that was true to the man, his incredible story — and his legendary whiskey-making skills.
After more than 150 years, it came to light that a formerly enslaved man named Nathan “Nearest” Green was the first master distiller for a certain local whiskey salesman whose name we can’t use. (Hint: It rhymes with Zack Janiel’s.) Uncle Nearest, as he was known, is believed to have perfected the charcoal-filtering process and many of the techniques still followed today.
One for the books
Step one: a launch strategy. And that was simple: With an irreplaceable spot in history, Uncle Nearest’s story needed to be told. So, we wrote a limited-edition book, which then became the thread tying all of the deliverables together, with the first edition ending up where it belongs: in the Smithsonian.
For our media approach, we focused on raising awareness in key markets (Louisville, Chattanooga, Memphis, Knoxville, Portland, and Nashville) to drive product demand with our core audience and spur sales at liquor stores, bars, and restaurants.
site visitors across all markets
increase in site visitors
A fresh look at student debt.
We get why student loans aren’t fun to think about—the phrase ‘repayment’ sends a shiver down the spine of anyone who has them. So it makes sense that most people don’t want to think about refinancing those loans, even if it’ll save them money in the long run. When First Tech Federal Credit Union tasked Pollinate with creating an engaging campaign for their student loan refinancing, we met the challenge by focusing on the expert help and repayment flexibility First Tech offers and, with our in-house production team, created two highly memorable (and humorous) spots.
Trust the experts.
Refinancing is a major decision that benefits greatly from professional advice. For this year’s campaign, we drew memorable comparisons to other decisions that are best left to the experts.
Some things are better left in the past.
All borrowers can relate with outgrowing who they were in college–cringing at what we wore, the music we liked, and the hairstyles we had. For this year’s concept, we highlighted another thing to cringe at: the rates you were given then, versus the rates you could have now.